Tile ads are no longer drop in NASCAR TV world.
NASCAR on FOX's "definitely" interested in the extension of broadcasting ads side by side with the coverage of live events during the race, the main race producer Barry Landis said Monday night.
"We can talk about it all the time," he said. "To what extent? ... Currently we're working on economics on the part of the sale, but we hope that this year, of course. "
Landis said, is a fan of the race and cannot understand why NASCAR fans don't like it, if the television network from green flag actions to show ads.
But at the same time, said advertisers "you want to see that people pay attention to their product."-The FOX to convince more advertisers to get on board with the concept, this kind of coverage can be extended.
"We want to be able to continue to choose our locations, get our sponsors in a row and really give the fans what they want, '' said Landis. "We have the best sales force, I've ever seen. They know it. There are works. Hopefully, people will be interested in, and value, and say, "absolutely." That's great. ""
Tile ads are a television company and still show the race in a small box in the broadcast of advertising – which allows the browser to keep an eye on the action of the race.
Last season, FOX decided to take advantage of the side for the last 30 laps at Dover, Charlotte and Kansas. Landis said he will be able to do so "cool".
ESPN expanded the concept, will be next to each other, the last half of each breed Chase. Perhaps a coincidence TV ratings increased for the persecution.
So the fans how to let advertisers know that they want more tile ads? Landis is on board with the idea of using social media to praise the sponsors who want to share the screen with the race.
"Tweet away! Go, go! "He said. "It would be great."
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